What is Video Marketing?
How Does it Work?

The definition of video marketing is not complex. In fact, it’s rather simple: using video to promote or market your brand, product or service. A strong marketing campaign incorporates video into the mix.

WHAT’S INCLUDED?
6 steps to a successful social media
video marketing strategy

1. Set goals for video marketing

At the beginning of any new social media undertaking, there’s a need to set goals. What do you want your videos to accomplish? Where in the marketing funnel will these videos fall?

2. Decide on your platforms

Every major social media platform and beyond has its own form of video. Older platforms like Facebook offer several types of videos while newer ones like Snapchat and TikTok rely

3. Select your video types

There are many types of videos out there, and we don’t mean where the videos will be placed–social media video can be used for many different purposes

4. Plan the content production

A good content production plan will save you time and money in the long run. Whether you plan it with a flowchart or old-fashioned pen and paper

5. Know what post-production entails

You want to allow plenty of time for post-production, especially if your videos will be used for ads or are have heavier editing needs. Post-production

6. Schedule & promote the videos

Now that you have the completed video, it’s time to schedule and promote it. Some management platforms like Sprout offer publishing options for videos.